There's a new shelter mag in town. Well, online, at least. Rue uses the same format as Lonny and allows for easy click through on almost every item spotted in it's highly styled pages. From what I can tell, most of the staff consists of bloggers from around the globe, which provides varying points of view. I love the "Shopping Cart" pages as well as the feature of Los Angeles' Woodson and Rummerfeld House of Design. Also, they have the best "Steal This Look" spread I've seen in a long time.
I'm glad to see that there is a growing interest in the online magazine format. While it will never replace the feeling of a print magazine (laptops in bed on a rainy Sunday morning aren't nearly the same) it's a great way of getting new ideas and trends into the world.